Exergy Labs
A modern startup website for an innovative energy company, targeting investors and industry stakeholders.
OVERVIEW
Business Goals
The new website for this startup needs to be share a modern, information online presence that effectively communicate the company mission and expertise, which attract industry stakeholders, investors while highlighting the company’s technological innovations and commitment to sustainability.
Challenge
Designing a website that presenting information (e.g., hydrogen reactors, exergy principles) in a user-friendly way for industry stakeholders, and investors. Also reflect on a sense of sustainability in overall design.
Deliverable + Impact
A marketing website a significant impact on 60% increase in traffic from organic search, and strengthened company position as an new start-up company in the industry.
Process
Research & Plan
For the new marketing website, I started by conducting a thorough analysis and meeting’s of the CEO goals and reviewed competitors for trends. During the process, we also structured content to ensure logical flows, and make sure it convey a eco-friendly clean looking layouts.
challenge
Balancing Technical Depth with Clarity
One of the key challenges was ensuring that technical concepts were explained clearly without losing accuracy. This involved working closely with the client to adjust the tone and language while keeping technical integrity. The website needed to reflect Exergy Labs' new technology and commitment to sustainability.
DELIVERABLES
Building Trust & Credibility for a Startup
To address this, I collaborated with the content writing to simplify technical content without losing important details. Using visuals, clear organization, and feedback from internal team, we made the information easy for everyone to understand.
Custom imagery, animations, and infographics to visually explain complex concepts like exergy and hydrogen technology.
REFLECTION
Standing Out & Trust
The Exergy Labs website project was a valuable learning experience, particularly in the challenge of simplifying complex technical content without compromising on accuracy. It was rewarding to collaborate with the Exergy Labs team to ensure that the final product reflected their expertise while making their mission and solutions accessible to a wider audience.