Interlink Evergren
Renew to a professional website for Interlink Evergreen Realty, offering inactive agents a cost-effective license solution and access to support.
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OVERVIEW
Business Goals
Redesigning the website to make it easier to use with a clean, minimalist style that provides a professional browsing experience. Mainly focus is on improving conversions, making content easier to navigate, and keeping the design simple and clear.
Challenge
The website needs a revamp to improve its content hierarchy and modernize its look. The current design lacks clear calls to action, uses unrelated images, and creates a cluttered front page due to poor content prioritization.
Deliverable + Impact
A modern marketing website with an improved design and enhanced user engagement. The clearer and more attractive CTAs lead to higher conversion rates.
Process
Research & Plan
The website revamp focused on three main goals: attracting potential clients to sign up, refreshing the visual design, and clearly showcasing the company’s offerings. However, in its current design, first-time visitors struggled to immediately grasp the website’s purpose. The client aimed to make the value proposition clearer while giving the site a fresh, standout look.
Call to Action (CTA)
Value Proposition
Visual Expression
challenge
Redefine Content & Visual
The main challenge was to clearly present what Interlink Evergreen's services offer in an easy-to-understand way without overwhelming visitors, while also establishing a unique visual identity.
DELIVERABLES
Clear Design for Optimal User Experience
I break down the content into digestible sections with clean design elements. We used concise language and clear headings, making the information easy to access and understand. This ensured the user experience was both informative and efficient.
For the visual design, I added subtle animations and visual cues to maintain a consistent style across all pages, ensuring a professional and calming website experience.
REFLECTION
Improving Usability and Visual Presence
Redesigning the Interlink Evergreen website made it more efficient and user-friendly for inactive real estate agents. The process emphasized the importance of clear communication and simplicity in web design. By refining the visuals, we created a website that not only meets the needs of its audience but also strengthens the company’s online presence, helping it stand out and attract more potential clients to sign up.