Tisdall Living
A modern and flexible website crafted for a pre-sale condo based in Vancouver that helps marketing and lead generation.
OVERVIEW
Business Goals
To create a modern, elegant website for a development company featuring a minimalist design, high-quality photos, and a prominent Call to Action (CTA) to encourage homebuyers, foreign buyers, and real estate agents to provide their details for pre-sale condominium homes.
Challenge
Designing a website that convey a wide array of information to diverse audiences. The sit must organize intricate details in a way feel logical, engaging and easy to access key information.
Deliverable + Impact
A marketing website a significant impact on Tisdall Living's website performance, resulting in a 50% surge in traffic, a 30% rise in conversion rates. These enhanced customer engagement and satisfaction, ultimately driving higher sales and revenue.
Process
Research & Plan
For the new marketing website, I started by conducting a thorough analysis and Zoom meeting of Tisdall Living's marketing team's needs and potential competitors. During the process, we also reviewed the website's design elements, ensuring alignment with the company's brand and values.
After researching 30+ similar websites, here are insights into the "most clicked sections" of a pre-sale building website:
30%
20%
5%
challenge
Accessibility & Visual Appeal
One of the main challenges was to present essential details—such as the floor plan, amenities, and pricing—in a way that is both visually appealing and easy to navigate, without overwhelming users with too much information.
DELIVERABLES
Clarity & Luxury
To address this, I have prioritize content hierarchy and create intuitive navigation to ensure users can scannable to find key information, as well as carefully selected high-quality images to showcase the highlights of the pre-sale condo.
We achieved a balance between a luxury tone and functional clarity across all screen size.
REFLECTION
Balancing Functionality & Style
Designing this project was an incredibly collaborative and rewarding experience. Working closely with the client's marketing team was particularly engaging due to their early and ongoing input, requests, and suggestions. This collaboration allowed me to blend creative ideas with functionality to craft a modern, flexible website tailored to the needs of real estate marketing. As a result, the website not only met the client’s business goals but also contributed to increased sales and overall satisfaction.